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Webinar
Signup:
View a recorded Web Seminar on email
marketing.
(see below)
Email Marketing:
Leading Edge Practices For ROI
- PART 2
Date: Tuesday, December 15th, 2009
Time: Sign up now to view the recorded Webinar
DON?T BE A BLASTER!!
Success during this global economic
recession will not come from getting your message to the most people, but
instead by delivering a more personalized and relevant message to the right
people!!
The
future of Email Marketing involves the integration with the rest of your
overall marketing mix to increase relevancy and engagement for the
recipients. Gone are the days when Email Marketers could just
upload their email list and ?spray-n-pray?. Blindly sending the
same Email Content with the same ?Subject Line? to everyone in your database
tells your customers you don?t care!
Spend an hour with renowned CRM and
Email Marketing Experts Dean Herington , who will answer the following
questions:
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What deliverability is and why it?s important to email
marketers
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What?s myth and what?s true when it comes to email
deliverability
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What is in your control (and what?s not) when it comes
to deliverability
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The latest best practices to increase the likelihood
that your email gets delivered to the Inbox
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How to take control of your email deliverability
eWorkshop Course Syllabus
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An Introduction to the Fundamentals of Email Deliverability
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What is Email Deliverability: A Contemporary Definition
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Leading Edge Strategies and Tactics
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Email Marketing Readiness Assessment Score Card
Webinar Signup:
View a recorded Web Seminar on email
marketing.
Email Marketing:
Leading Edge Practices For ROI - PART
1
When: Register now and see Part 1 online.
Success during this global economic
recession will not come from getting your message to the most people, but
instead by delivering a more personalized and relevant message to the right
people!! Therefore,
as marketing budgets tighten up this year, many B2B Marketers will cut
spending on their more traditional marketing programs and increase their
emphasis on Personalized Email Marketing Programs. It?s time to take
your Email Marketing Program to the next level with practical strategies for
improving the deliverability of your Email Campaigns.
Email Deliverability has always been a concern for email marketers, but the
constantly changing landscape makes it even harder to ensure consistent
delivery of your email marketing campaigns. How do you keep current on
changes to ISPs, ESPs, legislation, opt-in, open rates, click rates, and
opt-out? What are the latest best practices? Do you know fact vs. fiction
when it comes to email deliverability? Do you know your own deliverability
rate?
Presenters:
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Dean Herington, Jr.,
Founder of CRM University, the CRM Industry?s only Professional
Certification Program.
Dean brings over 25 years of
consulting and training experience to the Web Marketing
Industry. He is an established authority in Marketing
Effectiveness with proven experience in helping client organizations
leverage technology to optimize the customer relationship management
processes. Mr. Herington has had a privileged career in
the CRM Industry, one that has enabled him to participate in
pioneering some of today?s most advanced sales and marketing
methodologies. As one of the CRM Industry?s early pioneers, he
approaches Web Marketing Automation as a competitive business
?Strategy?, not as a technology ?Project?. As a consultant with the
Web Marketing Factory, Mr. Herington works closely with client
companies to understand their overall revenue growth strategies and
improve sales and marketing effectiveness through the implementation
of highly customized Web Marketing Solutions. |
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