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SalesOutlook Releases New Version 3.5f at TechEd 2003

 

May 31, 2003 - Roswell, Georgia, USA -- For Immediate Release

Today, SalesOutlook, Inc. announced the pending release of version 3.5f of its flagship product, SalesOutlook, the application that pioneered the whole Outlook CRM movement when it was first released in 1998. The new version, SalesOutlook 3.5f, is a significant upgrade to the company's "Common Sense CRM" family of add-on products for Microsoft Outlook, Office and Exchange Server.

New for SalesOutlook 3.5f
SalesOutlook extends Microsoft Outlook and Office by adding a set of easy-to-use CRM / SFA tools that help the user manage customer-related information and interactions within the Outlook and Office interface. SalesOutlook 3.5f incorporates a new ODBC-compliant reporting engine into its common sense CRM solution for reporting capabilities that are rivaled only by the top name CRM systems excelling in the Fortune 1000 market.

Since every individual and organization has unique reporting needs and requirements, SalesOutlook empowers them with the ability to get the information they need, when they want it, using any tool capable of consuming data via an ODBC data source. SalesOutlook provides several pre-defined sample reports to help SalesOutlook users and administrators get started, but the intention and design of this reporting technology is to empower organizations to create their own reports, customized to meet their precise needs, without the need for outside assistance. This helps to lower the up-front cost of implementing CRM technology and it helps to reduce long term TCO of the CRM system.

This new reporting engine further strengthens SalesOutlook's already tight integration with Microsoft's Office suite of applications. Now users and system administrators can build "canned" or "ad-hoc" reports using Microsoft Office tools like Excel and Access. Mail merges can easily be produced through Microsoft Word or Publisher. Data can be displayed geographically using Microsoft MapPoint, and data can be easily extracted and exported into other systems or databases via ODBC-compliant technology. And, since an ODBC Data Source Name is used to access the SalesOutlook data, any tool that can use an ODBC Data Source Name can easily extract data from SalesOutlook. One industry-standard report writer that is natively supported by SalesOutlook 3.5f is Crystal Reports by Crystal Decisions.

Although the new reporting engine is by far the most significant update found in 3.5f, there are also several other features included that are designed to provide CRM users with powerful, easy to use tools that enable them to identify, cultivate and expand profitable business relationships using Microsoft Outlook and Office applications.

In addition to the new ODBC-compliant SalesOutlook Data Accessor Reporting Technology (D.A.R.T.), the new features found in SalesOutlook 3.5f are sure to please. They are the result of listening to the requests and suggestions of customers, partners and prospects. Some of these new features and capabilities include:

Improved Performance. Several programming changes were made to improve the overall speed of the system while simplifying its configuration and administration at the same time. For instance, support for enabling SalesOutlook to leverage Exchange 2000's full text indexing is as simple as checking a box in the SalesOutlook Setup form once full-text indexing is configured on Exchange 2000.

Improved Navigation. SalesOutlook 3.5f enables the user to quickly navigate between related items by adding "hot links" that open the related item. Now the Contact record for the individual following up on a Customer Service Inquiry can be displayed with the click of a button. The same is true for the Account. In fact, the related Contact and Account records can be quickly opened from every major form inside the system. This is sure to give your worker productivity a boost.

Enhanced Document Management Engine. SalesOutlook first introduced Document Management capabilities in SalesOutlook 3.5. In SalesOutlook 3.5f the Document Management Engine is more robust, more flexible, more customizable, and it's even easier to use. With version 3.5f, SalesOutlook is administrators are able to integrate documents and spreadsheets that contain custom macros and code modules. Administrators can easily define the fields they wish to expose to and use in their templates without having to add or modify any source code.

Why SalesOutlook is the "Common Sense CRM" Solution
SalesOutlook is the Common Sense choice for CRM because it is designed around the "common sense" answers to several key issues that greatly impact the overall success (ROI) of implementing a CRM business strategy: Infrastructure, Learning Curve, Offline Availability, Cost (both short term and long term), Manageability and User Acceptance.

"SalesOutlook is designed from the ground up to extensively leverage Microsoft's platform." states Craig Woirhaye, Vice President of Business Development for SalesOutlook, Inc. He continues, "Nearly every organization already uses Exchange and Outlook for email and scheduling. Nearly every organization uses Windows, Office and other Microsoft products. They already own, support and use these technologies so the 'common sense' approach to implementing a successful CRM strategy based on low risk / high return requirements is to create the CRM capabilities by extending the Microsoft technologies the organization already has deployed to its knowledge workers' desktops. This simplifies everything start to finish and further leverages existing investments to drive ROI even higher."

David Asta, a Senior Vice President with SalesOutlook, Inc. and one of SalesOutlook's senior software engineers adds, "By making SalesOutlook highly customizable and tightly integrated into other key Microsoft technologies organizations are able to deploy CRM capabilities more quickly and at lower costs. SalesOutlook customers see their CRM users become productive very quickly since the CRM tools are available right inside of the desktop products they already use each day. It's not that big of a leap for them to make, so they make it more willingly than with external CRM applications that merely interface with Outlook and Office." Mr. Asta elaborates on why SalesOutlook is so popular among Outlook users by adding, "Users hate to jump back and forth between applications for information and it also impacts personal productivity in a negative way. Users expect a seamless interface and process when it comes to CRM. We've designed SalesOutlook to give them that experience within the Microsoft Outlook, Office and Exchange environment."

SalesOutlook 3.5f Availability
SalesOutlook 3.5f is now available for purchase. Evaluation software is also available for download to qualified buyers after they complete an on-line demonstration of the product's simplicity and capabilities. To request an online demonstration and an evaluation copy of SalesOutlook 3.5f visit the SalesOutlook web site at www.salesoutlook.net and click on the Free Trial link.

About SalesOutlook, Inc.
SalesOutlook, Inc. is a privately held International Software Vendor (ISV) headquartered in the high tech corridor northeast of Atlanta, Georgia and serves organizations of various sizes in diverse geographies. SalesOutlook, the simple, affordable, and effective CRM solution that runs within Microsoft Outlook and Microsoft Exchange Server, is its flagship product. SalesOutlook is ideal for installations ranging in size from one to more than ten thousand (10,000) users, and it is especially well suited for organizations with large numbers of mobile executives and field professionals. More than 2500 customers on six of the seven continents rely on SalesOutlook each day to help them build more fruitful relationships with their customers. More information about SalesOutlook, including demonstrations of SalesOutlook's Common Sense CRM suite, is available on the world wide web at www.salesoutlook.net.

Trademarks
SalesOutlook, SalesOutlook Family, Common Sense CRM, SalesOutlook Web Access, SalesOutlook Active Security, Data Accessor Reporting Technology (D.A.R.T.), Pocket SalesOutlook, Active Security for Exchange Server and the phrase “Simple, Affordable and Effective CRM for Microsoft Outlook, Office and Exchange Server” are either trademarks or registered trademarks of SalesOutlook, Inc. in the United States and/or other countries.

All other product names or company names herein may be trademarks of their registered owners.
 

 

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